ELENA WHITE, LMFT · LOS ANGELES, CA
A thoughtful brand and website for deeply personal work.
A new visual identity and website for a Los Angeles therapist whose work explores family wounds, cultural identity, belonging, and life transitions.
Brand Identity · Logo Design · Website Design · Mobile Optimization · SEO
Artisanal ApproachBringing the practice into focus.
Elena’s approach to therapy is relational, intuitive, and grounded in a deep understanding of the people she supports. The project centered on bringing that same sense of care into her brand and website.
The goal was to help prospective clients understand her approach, recognize themselves in her work, and feel comfortable taking the next step.
A cohesive identity. A clearer experience.
We developed new branding and a logo, then rebuilt the website around a more intentional structure. The design direction balanced warmth and personality with clear, accessible information.
Every part of the experience had a purpose: introduce Elena, give her specialties room to be understood, and make it easier to explore working together.
Thoughtful beyond the surface.
The project brought together website design and development, mobile optimization, testing, and foundational SEO. Alongside the visual work, we considered how visitors would move through the site and find the information they needed.
The finished website gives Elena a cohesive home for her practice, with a personal identity and a structure that can evolve alongside her work.
THE BLOOM PORTFOLIO
Thoughtful websites. Personal stories.
A selection of websites and brands created for therapists, creatives, and businesses doing meaningful work. Each shaped around a different story, audience, and vision.
A closer look at the work.
Explore the design, the thinking behind it, and how each project came together.
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[One sentence describing the project’s focus, such as: A warm, welcoming website that brings a growing therapy practice’s voice and services into focus.]
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