You can describe your business to an AI tool and watch a website concept come together in minutes. Colors, headlines, service descriptions, even a layout that looks surprisingly close to what you imagined.
So where does a website designer fit into that?
As the person behind Bloom Studio 504, I think that’s a fair question.
My answer starts with what you need help with. Getting an idea onto a screen is one part of creating a website. Deciding what to say, how to organize it, and how it should feel to someone considering working with you takes a different kind of attention.
That’s where much of my work happens.
A beautiful starting point still needs direction
Sometimes the first version looks great. Then you start reading.
The headline could belong to almost anyone in your field. Your services are listed, but the differences between them aren’t clear. There are plenty of buttons, yet you’re not sure where a visitor should begin.
These challenges can show up in AI generated websites, purchased templates, and professionally designed sites alike.
Before I get too far into layouts, I want to understand:
What do you want to be known for?
Who are you hoping will find you?
What might that person need to know before reaching out?
What makes your approach feel different?
What is the most useful next step for them?
Your answers give the design a purpose. They help me decide what deserves space, what needs explaining, and what we can simplify.
Your website should sound like someone you recognize
For therapists, artists, and service businesses, choosing to work with you is often personal.
Someone might appreciate your credentials and still want a better sense of your personality. They might understand your services but wonder whether you’ll understand them.
Language like “personalized solutions” or “a transformative journey” can sound polished without telling a visitor very much.
I want to get closer to the specifics.
What is it like to sit in a session with you? How do you explain your work when you aren’t trying to write website copy? What do you wish people knew before they contacted you?
Those conversations help shape a website that feels familiar to you and useful to the people you want to reach.
For therapy websites, the small details matter
Imagine someone looking for a therapist late at night. They have several tabs open, they’re tired, and they aren’t entirely sure what kind of support they need.
When they arrive on your website, can they quickly understand who you help? Can they find your location, session options, and information about fees? Does the contact process feel manageable?
I think about that experience throughout the design process.
That includes the words, but also the size of the text, the contrast, the spacing, and how much information someone has to absorb at once.
A gentle visual style can help communicate your approach. Clear information helps someone decide whether to take the next step.
Both deserve attention.
When creating your own website makes sense
There are good reasons to start with a DIY website or an AI generated concept.
You may be exploring a new offering, working within a limited budget, or still figuring out the direction of your business. Building something yourself can help you discover what you like and what you need.
You may also enjoy the process.
The useful question is whether you have the time and interest to make the remaining decisions: editing the copy, reviewing the mobile layout, testing the forms, organizing the pages, and keeping the information current.
If that feels manageable, starting on your own can be a reasonable choice.
When working with a designer becomes valuable
You may already have a website and feel stuck somewhere between “it’s fine” and “this really feels like me.”
Perhaps you keep rewriting the homepage because your services have changed. Maybe the desktop version looks lovely, but the mobile version feels crowded. Or you have spent enough evenings adjusting fonts to know you would appreciate another set of eyes.
Working with a designer can help you move through those decisions.
At Bloom, I bring together my background in visual art, design, and marketing to consider how your website looks, what it communicates, and how someone moves through it.
Depending on the project, that can include:
Clarifying your services and page structure.
Refining your visual direction.
Shaping copy so it sounds like you.
Creating layouts that work across screen sizes.
Reviewing headings, page titles, and other SEO foundations.
Making the path to contacting or booking with you easier to follow.
The value is having someone take the time to understand your business and bring those pieces together.
Already created a website concept with AI?
That can be a useful place to begin.
You might have a concept from ChatGPT or Claude that captures a layout, color direction, or overall feeling you love. You may want help turning that idea into a Squarespace website you can manage yourself.
Bloom’s AI Website to Squarespace service starts with that direction and considers how to make it work for your actual content and business.
I review what translates well, what needs refining, and how to recreate the experience within Squarespace. The scope depends on the concept, especially if it includes custom features or interactions.
You don’t need to arrive with everything figured out. A starting point and a sense of what you like are helpful.
You can get support without starting over
A completely new website isn’t always necessary.
If your existing Squarespace site has a solid foundation, a restyle may give it the clarity and cohesion you’re looking for. A smaller tune up may suit a more focused list of improvements.
If your business has evolved beyond your current branding and website, a custom project may make more sense.
I’ll look at where you are now and help identify an approach that fits what you need.
Let’s create a website that feels like you
Bloom Studio 504 is my independent design studio, based in Greenville, South Carolina, working with therapists, private practices, and service businesses nationwide.
When you work with Bloom, you work directly with me, Sarah.
Whether you have an existing Squarespace website, an AI concept, or a collection of ideas you haven’t quite connected yet, I’d love to hear what you’re building.
Tell me about your project →
